Competitor Analysis
The table below is intend for general research and at no stage should the information be consider advice of any nature. The table intends to provide some insight about unlisted marketplaces and what options are available when seeking a listing to raise capital or an investor wanting to invest or maybe you are an advisor and wish to assist your buyer and seller clients. The information publish herewith is not advice and the service providers may update their service offer and/or website at any time. The table below relates to competitor analysis undertaken on or before 11th July 2015.
| UNLISTED MARKETPLACE ANALYSIS |
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| Website URL | |||||
| Solutions for Entrepreneurs | Multiple listing products for crowdfunding, equity, debt and finance, sale of equity, business sale and joint venture and trade alliance. | Listing products for equity and debt. | Listing products for equity and debt. | Listing products for reward crowdfunding only. | Listing debt products with Smart Phone App integrated to the ClearMatch platform for unsecured loans for $5K to $35K. |
| Solutions for Buyers and Investors | Online Investor Console for buyers and investors to find opportunities in real-time with detail match reports. | Online registration to qualify to search for opportunities from a deals bulletin board. | Online registration to qualify to search deals boards and invest by way of a Unit Trust Structure with $1K units. | Online registration to qualify to search for opportunities from a deals bulletin board. | Online registration to qualify investors to bid funds at the ClearMatch platform. |
| Solutions for Advisors and Professionals | Online Advisor Console to facilitate unlisted transactions at the marketplace and provide professional services to buyers, investors and entrepreneurs. | Online registration to qualify to provide marketplace services to buyers, investors and entrepreneurs. The is no online portal for advisors to administrate their buyer and seller opportunities. | Online registration to qualify to provide marketplace services to buyers, investors and entrepreneurs. The is no online portal for advisors to administrate their buyer and seller opportunities. | Online registration to search opportunities and pledge donations. | No known advisor network; the One Society marketplace is primarily a matching services for sellers and buyers for debt. |
| Solutions for Sponsors and Supporters | Multiple products and services; including the online Group Account Console with access to marketplace deal flow. | No formal products available for sponsors or supporters; apart from the ASSOB advisor network. | Principal sponsor is PWC and there is several investor groups, angels and incubators as network partners. | No formal products available for sponsors or supporters. There are some aligned partners. | ClearMatch integration to a sophisticated peer-to-peer platform. |
| Online Marketplace Board | Yes; with easy access without registration. | Yes; must register online to access. | Yes; must register online to access. | Yes; must register online to access. | Yes; must register online to access. |
| Online Marketplace Rules & Standards | Detail standards to ensure quality deal flow and rules for marketplace participants. Rules for equity listings is aligned with Corporations Act and Unlisted Marketplace standards. | Detail standards to ensure quality deal flow and rules for marketplace participants. Listing rules for equity listings is aligned with the Corporations Act and Class Order Exemptions. | Entrepreneurs are pre-vetted by PWC and network partners. No formal marketplace rules or standards exist; apart from being investment ready. | Basic listing rules for reward based marketplace. Subject to ASIC 12-196MR notice. | Strict rules for debt products with integration to a sophisticated platform with additional standards that are aligned with banking and lending legalisation. |
| Marketplace Database |
De-centralised | Centralised | Centralised | Centralised | De-Centralised |
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SOLUTIONS FOR ENTREPRENEURS
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| Crowdfunding Platform (Non-Equity) |
No |
No |
No |
Yes |
No |
| Equity Crowdfunding Platform |
Yes |
No |
Yes |
No |
No |
| Matching Service Platform (CO.02/0273) |
Yes |
Yes |
Yes |
No |
No |
| Sophisticated Investor Platform (Sec.708) |
Yes |
Yes |
Yes |
No |
No |
| Sale of Equity Matching Platform |
Yes |
No |
No |
No |
No |
| Trade and Joint Venture Matching Platform |
Yes |
No |
No |
No |
No |
| Sale of Business Matching Platform |
Yes |
No |
No |
No |
No |
| Debt & Finance Matching Platform |
Yes |
No |
No |
No |
Yes |
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ENTREPRENEUR FEATURES & FEES |
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| Seller must engage an advisor to create a listing at the marketplace |
Yes |
Yes |
No |
No |
No |
| Seek up to $5 million in equity funding under ASIC Class Order Exemption 02/0273 |
Yes |
Yes |
Yes |
No |
No |
| Seek many millions in equity funding under Section 708 of the Corporations Act. |
Yes |
Yes |
Yes |
No |
No |
| Sale of equity by an existing investor in a private or unlisted public company. |
Yes |
Only if Company is Listed on ASSOB |
No |
No |
No |
| Seek above $50K in debt for business |
Yes |
No |
No |
No |
$35K Debt Limit |
| Seek business sale and joint ventures |
Yes |
No |
No |
Crowdfunding |
No |
| When listing at the marketplace does the Seller need to convert their business structure to a Unlisted Public Company structure. |
No |
Yes |
No |
No |
No |
| Listing & Administration Fees |
from $250 (avg. $1,000) |
from $4,950 |
No |
2.5% credit card fees |
2.5% to 4.5% of loan value |
| Success Fees & Other Rates |
0.0% on Equity Listings 2.5% on Debt & Finance Listings |
8.8% of funds raised |
5% of funds raised |
2.9% of funds raised |
interest rates from 8.95% |
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SOLUTIONS FOR INVESTORS & BUYERS |
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| Pledge funds in crowdfunding opportunities that do not offer equity |
No |
No |
No |
Yes |
No |
| Invest in Equity Crowdfunding Opportunities |
minimum $5,000 |
No |
minimum $1,000 via Managed Fund |
No |
No |
| Equity opportunities seeking up to $5m with minimum parcel of $25K |
Yes |
Yes |
Yes |
No |
No |
| Equity opportunities seeking above $5m with minimum parcel of $500K from sophisticated investors and finance groups |
Yes |
Yes |
Yes |
No |
No |
| Buy shares from an existing investor in a private or unlisted public company |
Yes |
Only if Company is Listed on ASSOB |
Yes |
No |
No |
| Find trade and joint venture opportunities |
Yes |
No |
No |
No |
No |
| Find businesses for sale |
Yes |
No |
No |
No |
No |
| Find debt and finance opportunities |
Yes |
No |
No |
No |
from 5% ROI on debt |
| Online access to a sophisticated data engine to match business opportunities in real-time |
Yes |
No |
No |
No |
Yes |
| Can I access the marketplace anonymously via my advisor |
Yes |
Yes |
Yes |
No |
Yes |
| Is there a directory of advisors to select for assistance with negotiations, due diligence and transaction settlement documents |
Yes |
Yes |
Yes |
No |
Yes |
| Are advisory service offered by the marketplace service provider |
No |
Yes |
Yes |
No |
Yes |
| Success Fees & Other Rates |
No |
No |
approx 20% of ROI |
No |
small admin fee |
| Online access to a sophisticated console designed specifically for investors to establish multiple buyer profiles to generate match reports about opportunities |
from $500 per year |
No |
No |
No |
Yes |
| Investor Equity Club & Forums |
Yes |
Yes |
Yes |
No |
No |
| Executive Equity (Sweat for Equity) |
Yes |
Yes |
No |
No |
No |
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SOLUTIONS FOR ADVISORS |
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| Membership and/or subscription service for advisors to access the marketplace. |
Yes |
Yes |
Yes |
No |
Yes |
| Offer seller listing service to seek up to $5m under Class Order 02/0273 |
Yes |
Yes |
Yes |
No |
No |
| Offer seller listing service to seek above $5m under Section 708 |
Yes |
Yes |
Yes |
No |
No |
| Offer seller listing service for investors in existing private & unlisted public companies to sell shares to a third party. |
Yes |
Only if Company is Listed on ASSOB |
Unit Trust Structure |
No |
No |
| Offer seller listing service to seek trade and joint venture opportunities |
Yes |
No |
No |
No |
No |
| Offer seller listing service to sell a business |
Yes |
No |
No |
No |
No |
| Offer seller listing service to seek debt and finance from providers |
Yes |
No |
Yes |
No |
maximum $35K per transaction |
| Online access to a sophisticated data engine to match business opportunities |
Yes |
No |
No |
No |
Yes |
| Online access to a sophisticated console designed specifically for advisors with tools to create multiple seller and buyer profiles. |
from $99 per month |
No |
No |
No |
Yes |
| Is there a directory for advisors to advertise core services and website link. |
Yes |
Yes |
No |
No |
No |
| Are advisory service offered by the marketplace service provider |
No |
Yes |
Yes |
No |
Yes |
| Success Fees & Other Rates |
No |
shared advisor services |
No |
No |
No |
| Create seller listings and buyer profiles anonymously at the marketplace and also keep client contact details private from the marketplace service provider |
Yes |
No |
No |
No |
No |
| Access to sophisticated tools and online consoles to assist advisory firms build sub-marketplace to value-add and increase existing services fees |
Yes |
No |
No |
No |
Yes |
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HOW DOES EACH UNLISTED MARKETPLACE MAKE MONEY? |
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| Membership and/or subscription service for advisors to access the marketplace. |
from $99 per month |
P.O.A. |
P.O.A. |
Product Not Available |
No |
| Offer seller listing service to seek up to $5m under Class Order 02/0273 |
$250 to $1,000 annual listing fee |
from $4,950 |
Advisory Engagement |
Product Not Available |
No |
| Offer seller listing service to seek above $5m under Section 708 |
$1,000 annual listing fee below $5m and $5,000 annual listing fee above $5m |
from $4,950 |
Advisory Engagement |
Product Not Available |
No |
| Enable investors to sell shares in existing private and unlisted public companies (Sale of Equity) |
$250 per listing with 0.0% Success Fee |
Only if Company is Listed on ASSOB and 8.8% transaction fee applies |
Unit Trust Structure |
Product Not Available |
No |
| Offer listing services to seek trade and joint venture opportunities |
$250 per listing |
Product Not Available |
Product Not Available |
Product Not Available |
No |
| Offer listing services to sell a business |
$500 per listing |
Product Not Available |
Advisory Engagement |
Product Not Available |
No |
| Offer listing services to seek debt and finance from providers |
$250 per listing + 2.5% transaction fee |
Product Not Available |
Advisory Engagement |
Product Not Available |
% per transaction |
| Offer buyers and investors via trusted advisor to seek seller opportunities by creating multiple buyer profiles |
free via APCX advisor |
free via ASSOB advisor |
free via online registration |
Not Available |
via ClearMatch |
| Online access to a sophisticated console designed specifically for advisors with tools to create multiple seller and buyer profiles. |
from $99 per month (with membership) |
Product Not Available |
Product Not Available |
Product Not Available |
via ClearMatch |
| Online access to a sophisticated console designed specifically for groups and firms to book build & unlock latent opportunities |
from $250 per month |
Product Not Available |
Product Not Available |
Product Not Available |
Product Not Available |
| Online access to a sophisticated console designed specifically for investors with tools to create multiple buyer profiles |
from $50 per month |
Product Not Available |
Product Not Available |
Product Not Available |
via ClearMatch |
| Sophisticated Embedded Board for firms and groups to create a private while label marketplace(s) with the firm’s brand |
from $500 per month |
Product Not Available |
Product Not Available |
Product Not Available |
via ClearMatch |
| Advisory services offered to sellers and buyers by the marketplace service provider |
Product Not Available |
Yes |
Yes |
Product Not Available |
Yes |
| Success Fees & Other Rates on Equity Transactions |
0% |
8.8% of funds raised |
5% of funds raised |
2.9% of funds raised |
interest rates from 8.95% |
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EXAMPLES OF EACH UNLISTED MARKETPLACE MAKING MONEY |
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| #1 Marketplace listing costs for a company to create a equity listing to seek $500,000 |
$500+GST |
$4,950+GST |
Free |
Product Not Available |
Product Not Available |
| #2 Marketplace success fees for a successful equity placement of $500,000 |
$0 (0%) |
$44,000+GST (8.8%) |
$25,000+GST (5%) |
Product Not Available |
Product Not Available |
| #3 Advisory services by marketplace service provider to assist with listing preparation, investment readiness and advisory. |
Product Not Available |
Advisory Engagement Seller must be Unlisted Public Company |
Advisory Engagement |
Product Not Available |
Product Not Available |
| #4 Marketplace listing costs for a company to create a equity listing to seek $2 million |
$750+GST |
$4,950+GST |
Free |
Product Not Available |
Product Not Available |
| #5 Marketplace success fees for a successful equity placement of $2 million |
$0 (0%) |
$175,000+GST (8.8%) |
$100,000+GST (5%) |
Product Not Available |
Product Not Available |
| #6 Advisory services by the unlisted marketplace service provider to assist with listing preparation, investment readiness and advisory. |
Product Not Available |
Advisory Engagement Seller must be Unlisted Public Company |
Advisory Engagement |
Product Not Available |
Product Not Available |
| #7 Marketplace listing costs for a sole trader, partnership or private company to create a equity listing to seek $100,000 |
$250+GST |
Product Not Available |
Free |
Product Not Available |
Product Not Available |
| #8 Marketplace success fees for a successful equity placement of $100,000 |
$0 (0%) |
Product Not Available |
$25,000+GST (5%) |
Product Not Available |
Product Not Available |
| #9 Marketplace listing costs for a sole trader, partnership or private company to create a debt listing to seek $35,000 |
$250+GST |
Product Not Available |
Product Not Available |
Product Not Available |
$35 application + 0% to 4.5% establishment ($0 to $1,575+GST) |
| #10 Marketplace success fees for a successful deb or finance placement of $35,000 |
$875 (2.5%) |
Product Not Available |
Product Not Available |
Product Not Available |
shared % via ClearMatch |
| #11 Marketplace subscription to access a sophisticated online console design specifically for advisors to create multiple buyer and seller profiles to value-add existing professional services. |
from $99 per month |
Product Not Available |
Product Not Available |
Product Not Available |
shared % via ClearMatch |
| #12 Marketplace subscription to the sophisticated Embedded Board to create a while label marketplace at your firm’s or group’s website with peer-to-peer integration with the entire APCX marketplace |
from $500 per month |
Product Not Available |
Product Not Available |
Product Not Available |
shared % via ClearMatch |
apcx.com.au 
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